Beating the World to Better Deals . . How better due diligence leads to better licensing deals.
Wednesday, April 24, 2013, 11:45 a.m. to 1:00 p.m.
State Bar Conference Center, Third Floor, Room A, 104 Marietta St. NW, Atlanta, GA 30303
State Bar of Georgia IP Section and Atlanta Chapter of the Licensing Executives Society
Cost: $30 general attendance, $5 for CLE credit - Lunch Provided
Speakers: Ed Carreras, Woodcock Washburn LLP; Barry Brager, Perception Partners
A joint presentation representing Client and Counsel will identify the areas where IP research is necessary and desirable in IP licenses. The topics covered include: 1) identifying global technologies to license, 2) identifying potential global licensing partners, 3) Identifying competing technologies, 4) Assessing IP strength and 5) Assessing Third Party risk.
Ed Carreras, former Chief IP Counsel at Coca-Cola, now focuses his practice on IP licensing and transactions, development agreements, and IP business strategies. During his tenure, Ed has handled issues in many technical areas and has extensive global business experience. He has been at the center of transactions involving virtually every region of the world, providing him with hands-on understanding of the issues a company may face in Asia, Europe, Latin America and elsewhere.
Barry Brager is recognized as a leader in the IP industry. As founder of Perception Partners, he has been recognized as one of the world's Leading IP Strategists as published by IAM Magazine. He's served as Small Business Committee Chair of the IP Owners Assoc. and co-chaired the Licensing Executives Society Annual Meeting. He's contributed to the Strategic Planning Committee of the Patent Information Users Group. Barry is a frequent speaker on IP strategy, valuation and the links between patent intelligence and competitive advantage.